Name: GIC India is a leading Electronics Company in Pune manufacturer of Industrial Controls, Industrial Controllers and Timing devices since 1972
Address: T - 107, MIDC Bhosari, Pune, Maharashtra, 411026, India

A) General Information:

Job Title: Digital Marketing & Content Writing Executive	Location: Pune
Required Qualification: Graduate with Min. 2 yrs of exp. in Digital Marketing & Content Writing	Required Experience: 2 to 4 years

B) Key Accountabilities:

Key Accountabilities

Major Activities

Key Result Area

Digital Marketing

Coordination and execution between Internal and External stakeholders to achieve the following tasks as part of the overall strategy

Search Engine Optimization on the GIC website to improve
web visitors, sessions, time spent and lead generation.
Improve GIC web ranking through on-page and off-page
optimization.
Improve and increase the rate of followers on social media platforms such as
LinkedIn, Facebook, Twitter, YouTube and Instagram (social media marketing).
Execution of paid campaigns in various digital platforms such
as AdWords, pay-per-click, social media marketing, lead
generation

Improvement in followers on SM
No of Social Media post per month
No of leads generated through E Commerce

Marketing Communication

Coordination between internal and external stakeholders for:

Developing product application-based and testimonial
Videos. Success stories and case studies and published on the
website and social media.
Developing thought leadership articles and leadership posts.
Email marketing campaigns, integrate content marketing
strategies.

No of Case Studies and Blogs written
No. of thought leadership articles

Content Creation

Coordination between internal and external stakeholders for:

Develop high-quality, engaging, and relevant content
across various platforms, including blog posts, articles,
social media posts, infographics, videos, and more.
Ensure consistency in brand messaging and tone of voice
throughout all content.
Perform keyword research and integrate relevant
keywords into content.
Writing content for social media organic posting.
Content writing for senior leadership personal LI handle
Monitor social media trends and stay updated on
platform algorithms.
Content writing for email marketing campaigns
Check the effectiveness of content developed on all
platforms and rectify it wherever required.
Excellent verbal and written communication skills.

Content generation
Timely posts creation for senior leaders

C) Side Job Functions:

Not Applicable

D) Competencies:

Functional/Technical Competencies	Managerial/Leadership/Behavioural Competencies
Primary:
Knowledge of digital marketing	Excellent written and Communication Skills
Basic knowledge of competitors’ landscape	Analysis and decision making
Presentation Skills	Customer handling (Internal & External)
Content writing expertise	Accountability & Dependability

Digital Marketing & Content Writing Executive

Digital Marketing & Content Writing Executive

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